GoFundMe and San Diego Union-Tribune Launch Digital Media Partnership to Enable Readers to Start Fundraisers for People in Need
First of its kind partnership will empower news consumers to have instant, positive impact on the San Diego community and beyond
SAN DIEGO, CA | July 12, 2017 -- GoFundMe, the world’s largest social fundraising platform, and The San Diego Union-Tribune announced a new digital media partnership to enable readers to quickly and easily create and donate to fundraising campaigns and help each other in times of need.
For decades, the San Diego Union-Tribune has been breaking news, delivering information and ideas that improve the quality of life of San Diegans and help make San Diego a better place. Today, for the first time, readers will be able to take action and create a GoFundMe directly from a news story on the San Diego Union-Tribune Web Site.
Nearly every online Union-Tribune story will feature a “Start a Campaign” section, where an individual can take action to help someone in their community. Whether it’s a person featured in a story, an organization that needs help, or an important cause, anyone can now create a GoFundMe directly from the story.
As part of a renewed emphasis on community involvement, this new partnership between GoFundMe and The Union-Tribune has made starting and contributing to a GoFundme campaign as easy as possible, by connecting the newspaper’s audience directly to causes that matter.
“This exciting new partnership embodies GoFundMe’s mission: to empower people to help one another,” said Rob Solomon, GoFundMe CEO. “Readers of the San Diego Union-Tribune will now have the ability to take instant action when they want to make a difference. As a company founded in San Diego, we couldn’t be happier to be part of this initiative to deepen community connections and have a positive impact.”
“For years, our mission at the U-T has been to improve lives and build better communities through information, insight and ideas,” said Union-Tribune Editor and Publisher Jeff Light. “Our partnership with Gofundme elevates that mission in an important way. It will allow our readers to connect with one another and summon the resources to make an immediate difference in peoples’ lives.”
Empowering People to Help People
Charitable giving isn’t a new phenomenon. What’s different today is the ability to help just about anyone in your community in a few clicks—and GoFundMe’s social fundraising platform does just that. We are continually working to make it possible for anyone to quickly raise funds for those in need. Thanks to this new partnership, nearly every story on the San Diego Union-Tribune will feature a “Start a Campaign” section, where anyone can start a campaign to help someone featured in the newspaper. In minutes, you will be able to donate to or create a GoFundMe, share it on social media, and encourage your online networks to do the same.
The new partnership with GoFundMe and The San Diego Union-Tribune makes it simple to lend a helping hand. Thanks to the generosity of the GoFundMe community and San Diego Union-Tribune readers, we believe we can continue to spread empathy and to help more people than ever before.
GoFundMe Is the Safest Place To Give, Guaranteed
Here’s an overview of how GoFundMes ensure every dollar gets to the right person. We deploy proprietary technical tools and have multiple processes in place to verify the identities of campaign organizers and intended recipients of campaign funds, also known as beneficiaries. We also use other measures on par with the financial services industry in order to prevent misuse. In addition to these technical tools, our dedicated team of experts works around the clock to vet campaigns and investigate anything suspicious. When members of our giving community of more than 40 million users see something that’s not right, they tell us and we look into it.
It’s also important to understand that our platform is backed by the GoFundMe Guarantee, which means donors are now protected by a refund policy, and funds raised by GoFundMe campaigns are guaranteed to go to the right person. We want to ensure GoFundMe donors’ intentions are honored and the recipient gets the funds raised on their behalf. If something isn’t right, the donor will get their money back. Users can learn more about the GoFundMe Guarantee at gofundme.com/guarantee . Bottom line: When individuals and communities are going through a tough time, we have their back.
Launched in 2010, GoFundMe is the world’s largest social fundraising platform, with over $4 billion raised so far. With a community of more than 40 million donors, GoFundMe is changing the way the world gives. Find us on Twitter, Facebook, and Instagram.
About The San Diego Union-Tribune
The San Diego Union-Tribune, founded in 1868, is San Diego’s oldest business and its largest media company. Its portfolio includes its Pulitzer Prize-winning newspaper, The Union-Tribune; the region’s leading website, SanDiegoUnionTribune.com; lifestyle magazine Pacific San Diego; Spanish-language weekly Hoy San Diego; and nine community newspapers, including the La Jolla Light. The company is a business unit of tronc, Inc. (NASDAQ:TRNC).
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GoFundMe is the world's largest online fundraising platform.